The Bartender

Most strategists stop at the recommendation. Jen Liu stays until something actually changes.

Twenty years at the intersection of insight, strategy, and innovation — she has never worked in just one lane. Jen is the founder of Mix-O and its Chief Strategy Bartender: someone who takes research, AI, creative strategy, and cultural intelligence, and mixes them into something that actually gets used.

At Ogilvy & Mather, she spent a decade as Planning Director leading brand and communication strategy across a wide portfolio of local and international brands — helping clients achieve growth, with marketing effectiveness awards to show for it. As Managing Partner at Human8 (formerly InSites Consulting / Answer Global), she worked across Greater China and APAC on brand positioning, consumer segmentation, and go-to-market strategy for some of the world's most recognized brands.

Beyond brand strategy, Jen works at the frontier of AI-enabled transformation — helping organizations navigate how AI changes not just their tools, but their strategy, their workflows, and the way insight gets turned into action. She also partners with SaaS companies looking to expand across Asia, bringing both the market knowledge and the strategic depth to make GTM work in practice, not just on paper.

Good strategy needs the right ingredients. She has spent 20 years learning how to find them — and how to mix them.